A Note from the Founder
When I founded MOOEi in 2019, my vision was clear: to create more than garments.
I wanted to build a house where every piece becomes an extension of identity,
a statement of confidence, and a legacy of beauty.
MOOEi is my signature to the world,
designed in Dubai, inspired by women everywhere.
Mohamed Moarefi
Founder and Creative Director
Our Beginning
In 2019, in the heart of Dubai, a vision was born. Our founder saw a world where fashion either dazzled on runways but remained out of reach, or was wearable but lacked identity. Women deserved both: the artistry of couture and the elegance of ready-to-wear.
From this belief came MOOEi, a luxury house rooted in Dubai’s spirit of ambition and innovation, created to empower women across the world.
Our Story
Every MOOEi creation is more than a garment; it is an expression of strength, individuality, and timeless beauty. Each silhouette is crafted with meticulous attention to detail, bridging heritage and modernity, exclusivity and accessibility, sophistication and power.
From couture evening gowns to refined ready-to-wear, MOOEi designs are not just worn, they are lived. Each garment becomes part of a woman’s story.
Craftsmanship
At MOOEi, luxury is in the detail. From hand-selected fabrics to couture finishing techniques, every piece is created with precision and care. Nothing is accidental. Every line, fold, and seam is intentional, designed to elevate the woman who wears it.